Amazon is at it again, releasing new Echo models left and right to consolidate its crushing domination of a rapidly growing smart speaker market. The first revised Echo announced at a jam-packed event in Seattle today basically tells you everything you need to know about its key features and selling points in its name.

Moving on to the device that started the entire smart speaker craze, it’s certainly not surprising to see the “regular” Echo variant refreshed again, but we can’t say we’re impressed with the actual upgrades. In a nutshell, this third-generation Echo appears to be borrowing both the external design and “audio architecture” of the second-gen Echo Plus. 

The aforementioned affordable price point suggests this particular model doesn’t come with the built-in smart home hub capabilities of the Echo Plus, which by the way is probably not going anywhere or getting an upgrade of its own. The same obviously goes for the $50 third-gen Echo Dot (without a Clock).